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Brand Experience

Retail, hospitality and flagship spaces translating brand intent into spatial narrative.

09 projects
01

Made by We — Flagship Concept

New York, NYRetail · Workspace · Hospitality

A new typology in a single room: part merchandised storefront, part open workspace, part café. A continuous white modular casework system that could be re-merchandised weekly while leaving the architecture intact.

02

American Apparel — Global Stores

GlobalRetail · Adaptive Reuse

Peak global retail footprint c. 2013 — 119 cities across 20 countries at peak, 280 stores at peak. Each store shaped by its host building.

03

O2 — Concept Store at The O2

LondonRetail · Brand Experience

Concept store designed around music, discovery and dwell time — a departure from telco retail conventions.

04

The O2 — London

London, UKRetail · Brand Experience

Storefront and interior architecture within the O2 arena, extending the brand experience across dwell zones.

05

The O2 — Dublin

Dublin, IERetail · Brand Experience

O2 flagship store in Dublin — hospitality-scale retail environment with modular fixture systems.

06

Dedegumo — Watch Atelier

Kyoto, JPWorkshop · Retail

A watch atelier and shop that treats display and craft as continuous — customers watch pieces being made through the shop floor.

07

National Jean Company — Flagship

New York, NYRetail

Flagship for a curated denim retailer — flexible fixture grid supports rotating collections while maintaining a spatial signature.

08

DAVIDsTEA

New York, NYRetail

Storefront on 3rd Ave — a warm, tactile retail interior that anchors the brand within a NYC neighborhood context.

09

WeMRKT — by Chloe

New York, NYRetail · Hospitality

Grab-and-go concept blending prepared foods, merchandise and a workspace anchor — a companion to the WeLive typology.